Cookie Johnson Jeans is the newest premium denim contender. It comes from the most unexpected place, Cookie Johnson, the wife of sports legend and philanthropist Magic Johnson.

With a keen eye for trends and how to wear them, Johnson despaired over the lack of premium denim for women with a figure like hers, fit…but curvy.

The collection includes boot cut, straight leg, boyfriend, high-waist styles, plus leggings, running from $145-$198 in sizes 24-38. The fit is catered to curvy, fit women, women who don’t fall into the “standard, slim cut of premium jeans,” which, let’s face it, is a lot of customers.

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